Klein+Klein worked with OCTA on its Metrolink Summer Weekend Ridership campaign. We envisioned this campaign as a way to introduce the public to fun places in Southern California accessible via Metrolink, from the beaches of San Clemente to historic San Juan Capistrano and Old Towne Orange. The campaign also marketed specific summer events such as the San Clemente Oceanfest and the Orange International Street Fair.
Opening the doors
to summer adventures
Metrolink Weekends. Over 40 day trip ideas to explore!
We helped OCTA create Metrolink Weekends, a robust website filled with a treasure trove of fun adventures broken out by station and destination. There were a list of 11 stations from LA Union Station to Oceanside plus information on Riverside. Riders could take a quiz on the home page and riders can receive a list of suggested destinations.
KEY INFORMATION
Klein+Klein worked with OCTA on its Metrolink Summer Weekend Ridership campaign. We envisioned this campaign as a way to introduce the public to fun places in Southern California
DAY TRIP IDEAS
History and detailed destination information were built into each station page. A list of fun things to do was researched and provided to enhance day trips.
DON’T FORGET FOOD!
We helped OCTA find unique dining options at each of the stations based on Yelp! reviews, social posts, personal experience. Ideas were designed to provide options and ideas for day trips.