Case Study:
OC Vote Branding

Prior to the 2020 election, the Orange County Registrar of Voters asked us to review the visual voice and brand for voting outreach in Orange County, California. Their goals were to create a consistent visual brand across all voting touch points, and support new outreach and voting opportunities by presenting voting in a friendly and secure way.

The OC Vote campaign included a background check mark pattern on a yellow field.

Branding consistency helps to provide confidence that election are well run, safe and secure. Voting information is highly visibility including all the ballots, voter guides, at the 184 Vote Centers, and 122 secure ballot drop boxes. We used color, a checkmark pattern representing voting decisions, and font design to create a look that could adapt to multiple uses.

A cohesive visual language

(Orange County Registrar of Voters website, accessed 5.19.26).

Orange County voter information guide and official election mail from the Registrar of Voters for primary election with mail-in voting options.

A man votes at an official ballot drop box with a sign in multiple languages.

Fleet vehicle graphics

Branding extended to a fleet of service vehicles used to support the voting process and for use at pop-up events throughout the County. We developed graphics for cars and delivery trucks, plus a BizBox pop-up voting center.

Campaign included billboard advertising.

Voter outreach

The branding extended to outreach campaigns that encouraged residents to vote and where they can vote. This included billboards, Vote Center signage, social media and email campaigns, how-to videos, and support materials used on the Registrar of Voters website.

Voting during COVID

Voting centers

The same visual voice we created for the Vote Centers was used for outdoor voting events.

To see how our graphics are continuing to be used, visit ocvote.com.