Case Study:
OC Vote Branding
Prior to the 2020 election, the Orange County Registrar of Voters asked us to review the visual voice and brand for voting outreach in Orange County, California. Their goals were to create a consistent visual brand across all voting touch points, and support new outreach and voting opportunities by presenting voting in a friendly and secure way.
Branding consistency helps to provide confidence that election are well run, safe and secure. Voting information is highly visibility including all the ballots, voter guides, at the 184 Vote Centers, and 122 secure ballot drop boxes. We used color, a checkmark pattern representing voting decisions, and font design to create a look that could adapt to multiple uses.
A cohesive visual language
(Orange County Registrar of Voters website, accessed 5.19.26).
Fleet vehicle graphics
Branding extended to a fleet of service vehicles used to support the voting process and for use at pop-up events throughout the County. We developed graphics for cars and delivery trucks, plus a BizBox pop-up voting center.
Voter outreach
The branding extended to outreach campaigns that encouraged residents to vote and where they can vote. This included billboards, Vote Center signage, social media and email campaigns, how-to videos, and support materials used on the Registrar of Voters website.
