Case Study: Wave Card

A gentle pause from the pace of everyday life. The Reset Retreat in the Yucca Valley is designed to help you slow down, reconnect, and return to yourself—through guided experiences, restorative space, and time to simply be.

  • First Step: Do the research

    Find as many cards from around the world to establish a logical connection to naming and design rationale.

  • Second Step: Connect to your brand

    Make sure your brand is visually connected to the card design.

  • Finally: Understand even good change can be hard.

    People can be set in their ways and changing a fare payment system requires education, compassion, and patience.

Continued with feedback

Creating the branding for OCTA’s new Wave fare payment system is one of many programs we’ve developed for a wide range of clients. We were honored to be part of the program’s development team. Learn more about our Wave branding and launch on our new website!

It began with research

Creating the branding for OCTA’s new Wave fare payment system is one of many programs we’ve developed for a wide range of clients. We were honored to be part of the program’s development team. Learn more about our Wave branding and launch on our new website!

It began with research

Creating the branding for OCTA’s new Wave fare payment system is one of many programs we’ve developed for a wide range of clients. We were honored to be part of the program’s development team. Learn more about our Wave branding and launch on our new website!

Project Timeline

Together, we pause to consider our goals, hopes, and direction. This is about aligning with ourselves and with the journey ahead. This is a chance to reconnect with what brought you here—your questions, your hopes, your turning points—and consider how they’ve shifted or deepened.

Name Development

October 2024

Card Design

December 2024

Public Involvement Program

September 2025

Website and App support

September 2025

Launch Campaign

October 2025