Marketing direct bus service to and from the OC Fair
We always look forward to working with OCTA on the annual OC Fair Express campaign. This OC Bus service provides direct rides to and from the Fair from six locations throughout the county. This year, we worked with OCTA to develop and implement marketing materials complementing the current OC Fair theme, such as online and print outreach materials, informational signage, kiosk posters, and signage guiding Fair attendees to the correct bus for their ride home.
Outdoor marketing included digital boards at the Anaheim Station.
Bus exterior ads included messaging on both sides of the bus.
Sponsored static ads were created in three languages and supported organic efforts.
The new digital board along the SR-57 at OC Vibe offers outstanding visibility.
Transportation center kiosk advertising provided information to current riders and those arriving to use the service.
An informational section to the OCTA website was created to offer details for riders.
Bus ultra super kings offered high visibility on key bus routes near the 6 different pick-up points.