People and trains don't mix. Yet, people continue to trespass on the Metrolink tracks in South Orange County. Students are particularly prone to engage in this risky behavior. The new, quieter Metrolink trains barely make a sound, catching people by surprise. This outreach campaign is critical to prevent more fatalities.

Klein+Klein created a campaign for OC Metrolink that warns people to stay clear of the tracks. Bright yellow and black caution colors were used along with silhouettes of people engaged in typical activities along the tracks. Marketing specifically aimed at students included bookmarks, social media, and other outreach material.