OC Bus riders had the opportunity to save up to 40% on their fare by purchasing a 1-day or 30-day bus pass. The campaign was created to use color, energy, and playfulness to capture customer attention and generate more sales of the Savings Pass. The campaign was created in English, Spanish, and Vietnamese and promoted onboard buses and through the traditional social media channels.

The campaign won an APTA AdWheels award in 2025.