Rebranding the
91 Express Lanes

Klein+Klein worked with OCTA to revise the branding of the 91 Express Lanes when they acquired them in January 2003. The approved design was applied to the electronic toll gantry and other electronic signage, customer service material and the transponder. We are pleased that the logo has stood the test of time and is still in use after 23 years.

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OC Bus Branding