Marketing direct bus service to the OC Fair
OC Bus continues to support improving mobility and access to the OC Fair to county residents by providing non-stop bus service from multiple locations throughout the county. Klein+Klein has worked for years with OCTA to develop strategic outreach materials for OC Fair Express through a wide range of outreach materials from print, outdoor, a dedicated website, and social media content. All designed to compliment the OC Fair marketing theme.
Campaign included bus advertising such as these bus king ads. We rotated the headline and colors to keep the concept fresh.
Bilingual brochures provided information on all the pick-up points for the service.
Brochures were available on board OC Bus and at various locations throughout the county.
Interior advertising is always effective to reach riders. We developed these ads in several languages.
Marketing efforts were designed to drive people to the website for more information.
We placed ads at the bus information kiosks at the transportation centers served by OC Fair Express.
Ultra Super Kings bus exterior ads offered a big mobile billboard promoting the service.