Klein+Klein worked with OCTA to brand their new microtransit system, OC Flex, including naming of the service and developing identifying graphics. It was important to develop branding that created a new look for this service which encouraged familiarity and confidence in the new system while maintaining cohesion with the overall branding of the OC Bus fleet of services. We used the branding colors of OCTA’s transit services and a logotype that is an extension of the OC Bus brand, and gave the vehicle graphics a distinctive look by reorienting the familiar OC Bus stripes at an angle.