Becoming an OC Bus Driver is a chance to launch a life-long career with excellent pay, benefits, and room to grow. Each day, drivers are an important part of what keeps Orange County moving and helping others reach their destinations safely. Klein+Klein helped OCTA develop a memorable and effective recruitment campaign designed to drive potential candidates to a comprehensive website where they can discover opportunities and start the application process. Tactics included outdoor bus advertising, onboard bus ads and social media posts.