Klein + Klein has assisted OC Metrolink in the marketing of its Angels Express service for the past four years. The key marketing message is to avoid traffic congestion to and from the game by taking the train. Unspoken side benefits include avoiding the cost of parking and the exit traffic jam from the stadium.

The campaign included outdoor, bus advertising, a website, social media, radio and in-stadium advertising, plus special event marketing promoting the Angels Express kick-off events in April featuring Angels alumni and cheer squad and a secondary campaign created for a “Kids Ride Free” promotion in July and August. We used assignment photography to capture images of a wide variety of fans taking Angels Express.