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I got my creativity from my mother. Not to push my father’s talents aside, I picked up a ton from him. But my Mother was my creative mentor, although she didn’t really know it at at the time

Branding the Wave Fare Payment System
Jim Klein Jim Klein

Branding the Wave Fare Payment System

In October 2025, OCTA replaced its 24-year-old fare collection system with the new Wave fare payment system. It was a major step toward modernizing fare collection and enhancing the convenience and affordability of travel on OC Bus. In advance of this 10-month transition we assisted in the development of the system name, branding, and card design.

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